Timex’s Giorgio Galli on the New, Smaller, S1 – Bilofy.com

The injection molded case is very uncommon at this affordable price point – what were some of the challenges you faced in using this technique while achieving a level of quality that you were satisfied with? 

One of the main features of the case is the cut-out side profile, but given the detail it was very difficult to replicate it with CNC machinery accurately. Therefore we decided to use injection molding to produce the case and then refine it with brushed finishing in separate areas.

As the Creative Director at Timex, your portfolio is large with a lot of variety. Do you think about each Timex watch as part of a larger collection that needs to cohere somehow with everything else in the catalog, or do you want individual Timex designs to stand on their own? Do you see Timex as having its own house design language, and if so, how would you describe it?

We do have a large portfolio of watches in different price points and segments that are quite distinctive on their own, and well known for that.

The Waterbury collection, for example, was created to enhance the tradition and heritage of watchmaking at Timex. Then we have the extremely successful Q family of products, but also The Standard, and many more. We just added a new family of outdoor watches under the name of Expedition North, which will be the new pinnacle in terms of quality and execution, using the best quality materials and case construction, such as 316L stainless steel, sapphire glass crystals, screw down crowns, and details typically found on higher end watches.

Still, with such a big line of products and product families, I think we still have a distinct identity to preserve and evolve. That is the challenge that I am facing the most as creative director. Timex

*Answers have been edited for length and clarity

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